I usually post twice a week, Mondays and Thursdays. During the A to Z Challenge I posted 26 times in 30 days. The effect of this was that I received a bump in page views, some new followers, and as severe case of exhaustion.
I had planned to write my posts in advance and then schedule them. The easy life. I managed to do rough outlines of all my posts, but that still meant a rush to get them done on the day of posting. Best laid plans...
So, clearly the A to Z Challenge is a good way to boost blog activity, even if it’s only for a month. Only, I have two blogs. This one, and a Tumblr. I post the same things on both, the only difference is that the Tumblr audience is all cool kids who love Korra, and it wasn’t part of the A to Z Challenge. So how did the two blogs compare over the month of April?
The truth is I noticed a jump in activity on both blogs. And since I returned to my old schedule, I’ve already started seeing a drop in page views.
This blog, being part of the challenge, attracted new faces, many of whom I had visited first, and some new followers (about 90 or so, I think). However, even though I have nearly 700 followers, a large proportion of those never visit (they don’t write, they don’t phone...). Many of them joined during A to Z 2011.
Getting new followers isn’t always as cool as it might seem. Seeing numbers go up on the GFC is nice, but it isn’t very representative of readership, I’m starting to think.
Most of the people who commented on my posts were regular followers. My page views went up because they returned to read the new posts, which were appearing more often. Most A to Z visitors visited just the once and then disappeared. Of course, they had a lot of people to visit (as did I) so they may return once things calm down (as I plan to do with many of the new blogs I joined). Wait and see, I guess.
Back to the Tumblr. My followers went up by about 60. I got a lot more activity. The membership over there (about 350) is almost completely separate to the one here (at least I think so, let me know if you follow both blogs). They have no idea what an A to Z Challenge is.
What drove my upswing in activity over there was my increased activity in the posting department. Posting every day is much more conducive to building a solid readership (assuming you post something interesting, I guess). You’re much likely to catch someone’s eye if you post more frequently. And if they come over to check you out because of interest (rather than obligation) then they’re more likely to return.
What I have concluded is it would be a good idea to post more often. Which would be fine if I could make my posts more concise and less time consuming. But I can’t. I’ve tried. Look at this one, it’s just a reflections post and already it’s massive. Would I even have the material to come up with something new on a daily basis? It seems a daunting task.
I wonder, do you have any opinions on the lengths of my posts? Do I belabour the point? Ramble incoherently? If anyone is dropping by for the first time, are you put off by length? (Please insert your own smutty joke here).
Maybe if I split them up so you’d have to come back to read part 2, would that just be annoying? Or perhaps I should keep things as they are and build slowly. I do have other stuff to do (although I very much enjoy avoiding doing them whenever possible).
Why is everything good such hard work?
This is Korra, in case you were wondering.