Two men each have a box. Both are selling tickets for a peek inside their box. Both make extravagant claims about how impressed you’ll be with what you’ll see. But neither is willing to tell you what they've got in there.
Roll up, roll up. The stupendous, astonishing, one in a lifetime, miracle in a box. Get your ticket here. Be the first to see what’s in the Box o’ Dreams.
Now, if I tell you that one man has got something pretty amazing in his box, and the other has half a dog turd, how can you tell which is the box worth buying a ticket for?
The answer is you can’t. It’s just as easy to make hyperbolic promises about something rubbish as it something awesome if you don’t have to back up your claims. So, if you happen to actually have something really cool in your box, how do you let people know you’re the real deal?
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