Make your MC likeable, right? Give the reader something to relate to. Give the bad boy a soft spot. Show he has his heart in the right place. A moment of selflessness. Save a cat. Rescue a turtle. Lend money to a chimp.
Which would you rather read about, a dull, tedious, sympathetic character, or an exciting, daring, son of a bitch?
Obviously you don’t have to make it one or the other, but I would suggest when choosing between interesting and sympathetic, the primary area of concern is how entertaining your character is, not how much they give to charitable causes.
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