You come up with an idea. You like it. It’s a good idea. You start planning it out, or you just start writing, either way it’s going well. You like the characters and you like where they’re headed. And then you get about halfway and everything changes. Now it seems boring. Everything seems obvious or clichéd or incredibly tedious. The magic’s gone. Why? Where did it go?
There are three things I believe every story needs: premise, premise, premise.
I’m not talking about the logline, the pithy couple of lines that sum up the whole story in compact form, easy for drunk, cocaine-fuelled agents to digest between Thai massages. Loglines are a very useful selling tool, but they come at the end of the process. The premise is the idea you have at the start, that fires you up enough to write the story in the first place.
That idea you start out with can do a lot of the work to get you out of the mid-story slump. In order to do that it has to have more than a rough suggestion of what the story’s about. It needs one key ingredient.

































































